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Toshikoshi Soba

What is "Toshikoshi Soba"??

Why Japanese eat Soba on New Years Eve?

Toshikoshi Soba Picture

Meaning of "Toshikoshi Soba".

The time from New Year's Eve to New Year's Day, and the events during that period are called "Toshikoshi", and the custom of eating soba (buckwheat noodles) on New Year's Eve is common throughout Japan, so the soba you eat at that time is called "Toshikoshi Soba"

Why do you eat soba on this day?

There are various theories, but since buckwheat survives through severe weather during its growth, it symbolizes stamina and strength. The long noodles represent longevity and the easiness of cutting the noodles represent "cutting off of bad luck built up throughout the year".

The Japanese have put their wishes into each dish.

On New Year's Eve, we eat this "Toshikoshi Soba" with the wish of a long and healthy life, along with cutting off bad luck and calling in good luck. 

Enjoy a special time with the whole family eating "Toshikoshi Soba".

Picture of example of Toshikoshi Soba

Let's enjoy Toshikoshi Soba this year and invite good luck and year!!

You can order through our website or directly from Meiji Seimen.


This Soba is uncooked soba noodle so you can cook at your home and eat the freshest soba on New years Eve.

You can pre-order from 12/15-12/29 at storefront or Online orders and pick up from 12/29-12/31 during our business hours.

When you pre-order, you can choose hot or cold for Soba, date and time to pick up.

When you order Toshikoshi Soba from our site, Please order during our business hours.

Here is our business hours

Mon-Thu 11:00am-2:00pm, 5:30pm-9:30pm

Fri:11:00am-2:00pm, 5:30pm-10:00-pm

Sat 11:30am-2:30pm, 5:30pm-10:00pm

Sun11:30am-2:30pm, 5:30pm-9:00pm

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